Music Marketing Blog Post 1

For our project we had to create a music marketing power point/music video. We were provide with a genre and a few songs to pick out that goes with that genre. When are group got the genre rock, we look through each song very careful and pointing out ideas would could create into a music video with it. Some songs we didn't like, so there was no need to brainstorm. After picking out the song we like, which was "something from nothing" from Foo Fighters, we starting thinking how we wanted this music video to be. At the end the brainstorming, we were thinking the music video would be base around a story. But before we could start on the video we had to research marketing and distribution practices for are case studies that revolves around the genre. It was default to find information because not a lot of information was posted online. So our group had to deep dive and look through bands social media accounts and find how they distributed their music and merch. After finishing our case studies we finally started making up fake names for our band. We came up with the band name and made sure it fit the vibe/style were going for. Through trial are error we finally came up with a band name that we all like. Our band name was gonna be call "Parasomnia" and are audience age range was from ages 14 to mid-20s.

Now we had to do some research to start creating are music video. We had to listen to the song many times to figure out how exactly are music video was going to be. After listening to the song for a while we decide are music video was going to be "story music video" of a guy that got fired from his job and goes from nothing to being successful youtuber/artist. which fit the theme of the song because its "Something from nothing". When we figure out when to record, we ask many people to be in are video. In total we had 10 people. Unfortunately when we try to go to hard rock to record , we got kick out and decided to change locations and go to a parking lot that show the hard rock. we film many scenes involving them playing and singing. In the band we had a total of 5 people. We use all the techniques we learn from our media studies class and apply it to our video. Using different shots, angles, camera movement and editing.

After recording all the scenes we start to edit and put the clips together. We use a app call "VN" that is easy to use and free. we added lighting to the clips to make it fit what were going for. editing was a bit diffcult because its hard to match up the actors singing to the music but we were able to pull it off. after all the editing was finish we started working on are power point/ campaign which is the other part of the project basically explaining everything we did.